We Ain't Buying It!

JOIN US ON NOV. 27TH - DEC. 1ST, 2025

This Thanksgiving season, it’s time to put our money where our values are. It’s time to recognize the power in every dollar we spend or don’t spend. That’s why we’re calling on everyone who believes in justice, equity, and real community investment to take the We Ain’t Buying It pledge.

By signing this pledge, you commit to:

• Mobilizing your consumer power: pulling your dollars from companies that don’t stand with us and redirecting them to businesses that do.

• Being intentional about where you spend and who you support, especially during the holiday season and beyond.

• Returning to your roots: Centering family, community, and shared prosperity this Thanksgiving, and ensuring your money works for the people who work for us.

We aren’t just consumers; we’re community builders. We’re driving the change we want to see, and demanding respect.

Sign the pledge. Join the movement. Let’s make every dollar count

We Ain’t Buying It Target Companies

This action is taking direct aim at Target, for caving to this administration’s biased attacks on DEI; Home Depot, for allowing and colluding with ICE to kidnap our neighbors on their properties; and Amazon, for funding this administration to secure their own corporate tax cuts.

This holiday season, we’re saying NO to exploitation – and YES to empowerment.

How to Participate

• Full Black Out: Don’t buy anything from Target, Amazon or Home Depot stores during this week. Use the time and money to connect with those you love, and rediscover what matters.

• Redirect Spending: Skip the companies undermining democracy. Shop small, local, or with businesses affirming our humanity.

• Join the Movement: Pledge to be a conscious consumer.

• Amplify: Spread the word. Share the message in conversation and online.

• Use and SHARE THIS Toolkit: Get the word out about this economic action so we can hit the billionaire’s pockets where it hurts! Share now!

Why now? Why Black Friday and Cyber Monday?

The Numbers Tell the Story: In 2024, 196.7 million Americans shopped during Thanksgiving weekend. Cyber Monday has become an enormous cultural and commercial phenomenon. If we want corporations to hear our concerns about enabling this administration’s harms to our communities, we need to send them a message during this crucial window.

Thanksgiving retail week is a crucial period for big retailers; nearly 20% of annual sales happen between Black Friday and Cyber Monday. If we coordinate even a small drop in these numbers, we send a powerful message: we want to see them stand up and stop enabling harm for profit.

What are we building?

• Immediate economic pressure: During a crucial week for retailers, we’ll show them that our values aren’t for sale.

• Community muscle: Practicing non-compliance builds the skills and confidence we’ll need in fights ahead. We’re reclaiming our holidays for each other; not for consumption.

• Long-term resistance: This is infrastructure: toolkits, partnerships, and organizing tech to support future campaigns.

For too long, our spending has funded companies and organizations that take us for granted, disrespect our dignity, and ignore the needs of our neighborhoods. We’re done with that. This movement is about more than just saying “no.” It’s about saying “yes” to businesses and organizations that respect us, invest in us, and stand with us.